Identity design

  • Project - Youth cricket team
  • Work done - identity, graphic design

A logo created for a youth cricket team.

The team required a mark that matched their black-and-white kit and was legible at reduced sizes. It needed to be a blend of traditional and modern, and referenced their two previous championship wins.

The shield and the ribbon demarcate the logo as a team insignia, and the woodcut-style cricket iconography speak to tradition. The antlers enclose the two championship stars above the shield and graphically emphasize the team name.