Identity design

  • Project - identity design
  • Work done - graphic design, identity, print

Identity for a B2B consulting firm.

The client, a sole practictioner, was looking to extend his small business consultancy into the corporate sphere.

The logo I created was based on conversations with the client who stressed that his service treated everyone as equals regardless of status; it represents equals sitting round a table in harmony. The wordmark is in a geometric face with circular shapes that reinforce the logo's theme and communicate a clear and plainspoken personality.