Mobile-first website design
- Project - Mortgage brokerage website
- Work done - website design, identity, UX, UI, information architecture
A mobile-first website for a new mortgage brokerage company.
The greatest challenge in this project was reducing the complexity of a mortgage application for smaller screens. The responsive and dynamic design allowed for more flexible content and opportunities to auto-populate, skip, and excise, reducing the work a user had to do and streamlining the process.
I designed every stage of the user experience, from onboarding to form completion. I created a fun, friendly identity that promoted the brand's USP and reinforced the site's value to the user. A lot of work was carried out to remove redundant data entry from the form pages, and the design of the experience allowed users to complete the form securely in multiple sessions on different platforms.