Print design

  • Project - Print booklet
  • Work done - graphic design, print

A promotional information booklet for the US university market.

The client required an information pack for American university students (and their parents) who were considering an educational/adventure tour in New Zealand. The pack presumed no prior knowledge of the country.

The presentation of the experience was informed by a variety of existing materials showing New Zealand as a nature destination for international visitors. The booklet offered an overview of New Zealand culture, desirable points of interest, distinctive characteristics, and recreational activities. A variety of imagery and scattered bold text was used to promote greater engagement by casual readers.