Beverage label design

  • Project - Beverage label
  • Work done - identity, graphic design, print

A cold-brew coffee logo and label.

The client requested an identity and packaging design for a new product. They had first-mover advantage in their market and while their customers were familiar with brands from other regions, they wanted a local mark to elevate their product.

I created the identity by referencing a well-known local landmark that tied in with the handcrafted nature of the product. Motifs familiar to the client's sophisticated customers were used to signal fashionable aspects of craft culture, and sections were left intentionally blank to allow handwritten text. A secondary mark was created for use on the lid seal.