- Project - print advertising
- Work done - graphic design, print, advertising
A print ad promoting a career advice service.
The client needed a new, eye-catching advertisement in a local newspaper that targeted the parents of senior high school students at a time of the year when decisions about tertiary educations were imminent.
The concept -- a student with many options but few conclusions -- is immediately familiar to the target market. White females comprised the overwhelming majority of past clients from this age group, which informed the imagery. The company logo was not used to avoid an overly-commercial appearance to the advertisement which offers a straightforward call to action.